Having a company or a business running smoothly sometimes is dependent on how they are viewed by the general public. That’s why most public figures and companies spend a lot of time creating an image of what they want their brand to be known for in the consumer’s mind.
Even in times when Scandals prove to be a threat to an organisation, it is the duty of a public relations specialist to try and convince the public that the brand is still a good and trustworthy one despite all bad PR.
What is Public Relations?
Sometimes people confuse public relations with advertising or marketing because it involves information for the public. However similar they might be, there are some slight differences between these related disciplines.
Public relations is more focused on the reputation of clients and brands they represent and as such most of their work is centred around how their client is perceived in the public or how the opinion of the media can be influenced. To carry out their work effectively, a lot of understudy or survey sometimes is important as it gives them an insight into the general public opinion of their client or company
What skills do you need in Public Relations?
As one who is working on a career in the field of Public relations, you would need these set of skills to succeed as you advance in your career. These include:
- Oral and written communication skills
- Working under pressure
- Detailed knowledge of schedules and press language
- How to use technology and Social media for PR promotion
- Knowledge of Clients/Customers goals and communicating that effectively to the public
- Should exhibit professionalism and diplomacy where needed
The Requirement to Study Public Relations in Ghana
Candidates who would love to study Public Relations in Ghanian universities offering this course should:
- Pass the entrance examination with excellent grades
- Have Waec results(with good scores)
- Have an Art-related background.
What Kind of Job Can I With a Public Relations Degree?
With a degree in Public Relations, some of the areas which you can work in are but not limited to:
- Entertainment industries
- Manufacturing industries
- Non-governmental organisations
- Media houses
- Governmental agencies
- Research institutes
Work Experience as a Public Relations
Because graduates from any field can work in the public relations sector, most times graduates of this discipline are advised to have a masters degree to aid their job searching experience. Asides having a degree, I would advise that you go out of your way in volunteering at organisations as this can be helpful in landing your dream job.
Universities in Ghana Where You Can Study Public Relations
Working in Public relations sector in ghana would require that you have a bachelors or masters degree in Ghanian universities such as: