MultiChoice Group Recruitment 2021

Applications are invited from interested and suitably qualified candidates for MultiChoice Group Recruitment 2021.

MultiChoice is a South African company that operates the DStv, major service in Sub-Saharan Africa, and GOtv, a minor service operating in over 9 countries of this area, and Showmax service. … MultiChoice is owned by the media conglomerate of the same name.

Job Title: Marketing Manager

Job Purpose

Responsible for developing, implementing, and executing strategic marketing plans for DStv in Ghana, managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies

Tasks

Own, formulate and implement DStv Marketing strategies in Ghana
Formulate and implement creative marketing campaigns to suit target markets for ATL, the internet and BTL.
Analyze the needs of sales channels and provide appropriate support via branding and marketing collateral.
Supports organization strategy by developing aligned short-term and long-term marketing campaigns that will enhance the brand of the organization and grow the subscriber base and brand loyalty.
Determine the effectiveness of marketing campaigns (i.e. pre- and post-marketing testing).
Oversee market research and monitor competitor activity to identify opportunities and trends within existing and new market segments.
Liaise and manage the relationship with external advertising, media agencies and distributors.
Prepare the marketing budget to cover market-related activities and monitor expenses throughout the fiscal year.
Oversee and roll-out on-air promotions and competitions and link up with sales activities.
Ensure connection between marketing and sales functions.
Ensure that marketing campaigns align with strategic and tactical plans
Monitor internal marketing of the brand to staff members in order to create brand and campaign awareness.
Meet deadlines as may be prescribed by marketing schedules.
Agency collaboration for new product/campaign/service launches
Set the overall acquisitions marketing communications strategy and objectives for the team
Work across a range of online and offline marketing activities to meet new customer acquisition targets
Track, monitor and assess the performance of all marketing activities to generate new subscribers.
Work with BI team to improve reporting capabilities, marketing dashboards and develop understanding of related metrics
Maximize response by media and by campaign through continuous testing and optimisation
Develop & nurture 3rd party opportunities to acquire new subscribers. Build effective working relationships with existing providers and vendors
Lead the execution of all retail, POS and merchandising including decoders
Take a lead role in planning and implementing Future wide/seasonal cross-sell promotions and work closely with the CVM team to ensure your activities drive good customer behaviour Manage team members to ensure effective delivery of business unit objectives.
Develop a high performing team by embedding formal performance development and informal coaching. Encourage frequent knowledge sharing between team members.
Determine and analyse development needs for the team and ensure that identified training requirements are budgeted for and executed.
Interview and recruit new members of the team, including determining appropriate compensation levels with input from HR
Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met.
Review and update the department’s organisation structure and role description on at least an annual basis to ensure that they are fit for purpose and contain all the accountabilities of each team member.
Approve leave requests for team members and create leave plan to ensure adequate coverage.
When required, initiate disciplinary processes for team members calling on support from HR when required.
Resolve grievances raised by team members and escalate only if required.
Address poor performance of any team member through the formal
Performance Improvement programme and ensure that continued poor performance is appropriately dealt with.
Motivate team members and ensure that their efforts are recognized

Qualifications

Degree in Marketing or related field
Post graduate qualification would be an added advantage
Membership to the relevant professional organization would be an added advantage

Experience

8-10 years experience 5 of which must have been in a senior marketing management role
Revenue management responsibility
Overall management of the marketing function
People management
Financial planning and strategy
Market research.

Technical Competencies (List the key technical competencies)