Marketing Strategist Job Description – What Are their Duties

The Backbone of any profit-oriented company is the marketing and sales team. The marketing department of every organisation is usually the bran behind different strategies which are used to attract new customers and retain existing customers as well.


 Job Profile of a Marketing Strategist

Marketing strategists are involved in working with other members of the marketing team to create promotional strategies that would be used to market the company’s goods and services. Depending on the size of the company that they work for they may also be responsible for posting the advertisements and promotional content.

The emergence of the digital age has also lead to many companies creating new spaces for online digital marketing strategists whose aim is to increase the company’s customer base by making use of appropriate social media tools.

Most organisations are always looking to hire individuals who have an understanding of the human consumer culture. This is very important because the more you can answer questions like what consumers need, what price they are willing to pay, and how a product can appeal to consumers, the more you would be able to make a profit. With a degree in marketing, you would be able to formulate strategies to answer such questions required by organisations.

Read also: Top 20 Marketing Career Opportunities for Marketing graduates

 Job Description for Marketers

Your day-to-day activity would include;
  • Set specific marketing goals for the team
  • Design and implement marketing strategies aligned with business targets
  • Develop digital campaigns to increase web traffic and engagement
  • Analyze sales and marketing metrics using the company’s KPI’s
  • Research market to identify new opportunities and predict market trends
  • Generate innovative ideas to promote our brand and our products
  • Ensure brand consistency through all marketing channels
  • Use customer feedback to evaluate client satisfaction and needs

Skills Needed For A Marketing Strategist

As a marketing strategist, you should possess some of the listed skills to fit into the position;

  • Presentation Skills
  • In-depth knowledge of CRM software and Content Management Systems
  • Familiarity with SEO/SEM and Google Analytics
  • Understanding of web design
  • Interpersonal skills
  • Good oral and written communication skills
  • Numeracy and analytical ability
  • Creativity and imagination
  • Influencing and negotiation skills
  • Teamwork
  • Organisational ability
  • IT skills
  • Business and commercial acumen
  • Drive and ambition
  • Digital advertising experience.
  • Critical thinking and problem-solving skills.
  • Continuous learning. Vertically and horizontally.
  • Experience with contemporary digital tools, platforms, and channels.
  • Basic spreadsheet skills.
  • An ability to understand buyer needs and the sales process.
  • Strong understanding of Inbound marketing

Typical Employers of Marketing Strategists

Some of the sectors you can work in as a marketing strategist include:

  • Agricultural Institutions
  • Advertising agencies
  • Hospitals
  • Manufacturing industries
  • Banks
  • Fitness Industries
  • Sport industries
  • Hospitality Industries
  • Non-governmental organisations

Qualification For Marketing Strategists

To become a marketing strategist, you would need to have an undergraduate degree in marketing or a related field. Taking a course in business administration or project management as a postgraduate degree would be useful when making an advancement into management positions.

Furthermore, relevant years of work experience especially concerning the new digital trends should be obtained while working within different organisations as this may be useful for entry-level jobs.

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