ShaQ Express Recruitment 2021

 Job Title: Product Marketing

Duties:

• Study company products and translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product usage)
• Craft compelling messages across marketing channels (landing pages, ad campaigns).

• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases, and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Assesses market competition by comparing the company’s product to competitors’ products.
• Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups, and sales data
• Oversee and develop marketing campaigns. Identify areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
• Train riders/drivers and customers on how to use the app and maintains a product management team by recruiting, selecting, orienting, and training riders/drivers.
• Contributes to team effort by accomplishing related results as needed.

Requirements

• Proven experience as a Product Marketing Manager, Brand Manager, or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field

How to Apply

Interested applicants should click here to apply.