Sales Representative Job Description – What Are their Duties
You might be wondering, how some products are made visible in every area you find yourself in. Well typically, the sales department promotes products and services to customers and ensure that the customers are retained in favour of increasing the company’s profit.
SEE ALSO: Sales Executive Job Description
Contents
Sales Representative Job Profile
Sales representatives are more involved in maintaining and promoting direct customer relationship on behalf of the company.
Just like sales executives, they are required to come up with various strategies which would attract and retain customers in the long run. They are directly involved in selling products, goods and services to customers and clients while the sales executives may be more involved with strategic planning and implementation.
Sales Representative Job Description
- Negotiating all contracts with prospective clients and converting them into returnable customers
- Meet up with monthly or yearly targets
- Seek out new opportunities through cold calling, networking and social media
- Communicate effectively the needs of your clients to the company
- Prepare weekly and monthly reports to track your sales progress
- Prepare and deliver appropriate presentations on products and services to prospective clients
- Assist clients in the purchasing and transferring of their goods
- Maintaining good customer relationship with clients
- Present feedback from customers or prospects in meetings with team members.
Skills Needed for Sales Representative Position
A sale representative should possess some of the listed skills to fit into the position.
- Presentation Skills
- Good Interpersonal Skills
- Negotiation and Persistence
- Critical Thinking Abilities
- Good Product Knowledge
- Ability to Generate Sales Leads
- Social Media Savy
- Knowledge Microsoft Office tools (Excel, Word etc.)
- IT Skills
Typical Employers of Sales Representatives
Sales Representatives can fit into different industries. However, there are some specific industries where the role of the sales representative is very vital.
- Manufacturing
- Construction Firms
- Banks
- Service industries
- Retailers
- Industries
- Hospitality Services
Qualification of Sales Representative
Becoming a sales representative, you need some form of educational qualification usually a secondary school leaving certificate. Additionally, you need to have work experience or knowledge in the field of marketing.
If you intend to climb up the career ladder in sales, then a degree in business administration, marketing at postgraduate level is required although any degree subject is acceptable for entry-level positions.
Relevant experience gained in any area which requires contact with customers can be beneficial in your resume. Also, Larger organisations run vacation courses and placements which help your career advancement in the profession.
In Conclusion, as a sales representative, you should always know your product better than anyone in the room as this gives you an advantage in customer retention.
