One of the professions that would continue to remain relevant over the years would be that of a public relations officer. You might be wondering why?
Well, there are many reasons for this but the most important reason is that companies love to tell a story or narrative to their target audience in a way that translates to loyalty and commitment to their brand from customers. Therefore they are willing to pay many experts to formulate strategies that can be used in keeping up with the company’s brand.
Job Profile For Public Relations Officers
Public relations officers make use of multiple communication channels to create and sustain a good image for their company or organisations.
Public relations is more focused on the reputation of clients and brands they represent and as such most of their work is centred around how their client is perceived in the public or how the opinion of the media can be influenced. To carry out their work effectively, a lot of understudy or survey sometimes is important as it gives them an insight into the general public opinion of their client or company
As a public relations officer for most companies, you may be required to carry out extensive research, draft proposals and meet with the client for negotiation during or after work hours.
Because your work is content-related, you may also be called in at odd hours to work with another member of your team especially when a deadline is approaching but all this wouldn’t matter when your goals as a team are met and there is a wide acceptance from the audience
Job Description For Public Relations Officers
As a public relations officer, your daily activities would involve;
- planning publicity strategies and campaigns for clients or the company you work with
- writing presentations and press releases on behalf of management
- answering enquiries from the public, the press, and related organisations
- organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits
- speaking at interviews, press conferences and other events
- having relevant knowledge on recent advances within the media
- carrying out relevant market research
- Scheduling meetings with clients or management about cost implications for certain projects
What Skill Should I Have As A Public Relations Officer?
Some of the relevant skills for a successful career as a Public Relations officer includes;
- Organizational Skills
- Great attention to details
- Communication and interpersonal skills
- Decision-making skills
- Good writing skills
- Presentation Skills
- Detailed knowledge of schedules and press language
- How to use technology and Social media for PR promotion
- Knowledge of Clients/Customers goals and communicating that effectively to the public
- Should exhibit professionalism and diplomacy where needed
Where Can I Work As A Public Relations Officer?
Some of the organisations where you would work as a public relations officer include;
- Publishing Houses
- Advertising agencies
- Media Organisation
- Private companies
- Government Agencies
- Hospitality Industries
What Steps Can I Take To Become A Public Relations Officer?
Ideally, a degree in public relations, journalism or mass communication would make you eligible for available roles, these days many graduates from other disciplines with relevant experience are also employed within different organisations.
To stand out as an applicant during an interview for your desired job role, you should make sure your curriculum vitae is tailored to show some of your experiences and achievements from previous roles or internships.