How to Start Printing Press Business in Ghana

Starting a printing press business in Ghana is now a stress-free business. You don’t need to be an expert to start your own printing business in Ghana. So, in this guide, I will be showing you how to start a lucrative printing press business in Ghana with little capital.

The good thing about printing business is that you don’t need a huge amount of money, and you can make a huge profit within s short interval of time. All you need is the basic knowledge of this business to get it started.

Another interesting part of this business is that you can start using your house as your office pending the time you can afford to rent proper office space. To run this business properly, you need two people at your side. These two persons form the basis of your business hub.

Basic Necessities for Printing Press Business

For any printing press business to function effectively you need this two important figure, they are;

1. Graphics Designer
2. Printing Press Machine
3. Computer/Internet
4. Digital Softwares

Get a Good Graphic Designer

Graphic designers are people who do the designing and artwork on the printing work before it goes into the printing press. They are skilled in using colors to make attractive designs. They can command color as well as does the color separation before it’s transferred to the next facet of production.

It is important to get a good graphic designer. Look for someone that is creative and fast in thinking for a different concept.

Get a Good Printing Press Machine

Printing press machines are of different size and they can run different plates at a time. However, we are living in a digital world, so you can get a digital printing press machine that does not make use of plates or films. The printing press business in Ghana has been viewed to be a business for the computer literate only. But now it’s a business for all, so anyone with interest in digital printing can easily take it up.

Now, back to the normal printing machine, we have Cord, A-4 Size, A-3 Size, and so on. This is largely determined by the size of the work. No matter the size or form of a printing job, there is always a machine to handle the job.

How to Start Printing Press Business in Ghana

After everything being said, let’s see how to start a printing business in Ghana. This is a complete guide on how to get your business running.

1. The first thing is to have a good business plan as it applies to your business. Not only that market yourself. As a beginner no one knows about your printing business, you will need to make some self-advertisement by moving around various offices and firms to seek printing jobs.

2. Another tip is to have a niche in the printing industry, specialize in a given area instead of trying to be all things to all people. Success is more attainable by targeting a need and fulfilling it.

3. Also, another tip is to familiarize yourself with business standards and, also, be careful with your words.

4. Also, when it comes to payment, your client can pay in advance before the whole work is done. It will help you cover the cost of production. Make your graphic designer happy, by doing so he will keep doing business with you.

5. The major concern should be customer satisfaction. It is only when that is achieved that you will see them coming back. Lose a customer and you will lose hundreds more.

Knowledge Needed to Start a Printing Press in Ghana

Know Your competition and their Equipment

Once you identify your target market, then research the printing businesses that are currently attempting to fulfill the needs of this audience. Visit these printing businesses’ websites or premises and learn all you can about them to find out what services they are lacking. Whatever you learn should be included in your business plan.

Research Available Printing Equipment from Manufacturers

Once you determine what your competitors are using in their printing businesses, start looking to purchase your own printing equipment. You’ll need to find the highest quality, yet still affordable, equipment for your niche.

The wrong equipment can make or break your business. At the very least, you’ll need a desktop computer, some design software, and a high-quality digital printer that is able to handle jobs up to 11in x 17in.

Best Location for Printing Press in Ghana

To start a profitable printing business in Ghana, you’ll need to choose a location that works for you. Look for a place that is within your budget and that is easily accessible so customers will be able to find you with ease.

You don’t want anything to deter you from getting clients, and choosing a good location is a big part of that. You can even hire an agent to help you find the perfect location for your new printing business.

How Much Do You Need to Start Printing Press in Ghana

As earlier mentioned, starting a printing press business is not an expensive business. However, if you want to start big, you will need a big capital amounting to several thousands of Cedis. If you cannot finance this equipment on your own, then you can apply for a small business loan.

After you become established and have enough credit and show volume and potential, you might be able to lease equipment, which can bring flexibility, but leases may have penalties and balloon notes, etc. to return or to keep the item, respectively. 

Final Thoughts on Starting a Printing Business in Ghana

Gone are the days you’d need to get all your body stained with ink to get a printing job done. Now, the printing business is fully digitalized. The continuous improvement in technology has removed a lot of stress that getting a printing job done is very simple. All you need is to have the basic knowledge and finance to start a printing business in Ghana.