In this 21st century, smartphones are like a necessity good. It gets popular and expensive every day yet, we cannot live without it. They’ve grown to become the most important mobile gadget in the world.
With the complexity of smartphones, so does it’s usefulness, importance and functionality increases. Many phone brands have erupted with mind-blowing specifications that meets our day-to-day needs.
According to statistics, seven out of ten persons living in Ghana use a smartphone. However, as far as smartphones are concerned, brand matters. Also, there is a sense of security ad trust when you use some brands of smartphones.
While some smartphone brands have cemented themselves among the very best ever, some are still trying to make their way to the top in the industry. In this post, we will take a look at the top 10 most popular smartphone brands in Ghana today.
Most Popular Smartphone Brands in Ghana
Do you want to know the top ten best phone brands in Ghana? You are on the right page. This list is compiled based on these brands’ market value, customer satisfaction rate, sale rate and other similar criteria.
Samsung arguably is the most popular smartphone brand in Ghana today. The smartphone has the highest share volume among Ghanaian populace. Samsung broadened its market for mid-range smartphones to high-tech mobile phones and its exploit can only be appreciated.
Samsung is most popular for its Samsung Galaxy S-series smartphones. For its latest high-end phones, the brand partnered with Audio expert corporations including AKG and Dolby to offer their customers a high quality sound experience. Samsung had a market share of about 23.71 per cent, which makes it the top in Ghana and one of the biggest mobile phone brands in the world.
Tecno mobile is the second most popular smartphone brand in Ghana. Now rated among the most purchased smartphone brand in Ghana, Tecno has experienced a significant upsurge in fortune thanks to their relatively affordable phones with highly-rated features.
As of 2020, the brand held about 18.52 per cent of market share in Ghana. While the brand might not be among the best rated in the world, it has certainly found a huge market in Ghana.
Following closely among the most popular smartphone brands in Ghana is Infinix mobile. From the moment Infinix was launched into the smartphone market in Ghana, it was always clear they would be a real competition to Tecno.
Owned by the same company that once owned Tecno, Infinix has been a revelation in the market since their grand introduction some years ago. Although they may not have the biggest presence in the global space, they largely rate among the most successful phone brands in Ghana with a market share of 15.03 per cent.
Apple is one of the most popular phone brands in the world, however, in Ghana, it occupies the fourth spot. Their products offer superior design and features, which have become more of a trademark brand across the globe.
It is amazing to see how the brand has maintained the quality of their products over the years with rapid technological developments and growing design approaches. Their latest iPhone series – Apple iPhone 11 and 11 Pro only shows their consistency in the market and will to be the very best in the industry.
iTel may not be the most popular phone brand in Ghana, but the brand makes the list, thanks to their exploit in the small phone market. Just like some other brands on the list, iTel appeals to fans mostly because of their products’ affordability. It is easy to conclude that the cheapest phones currently in the market are iTel phones. They also have a market share of 6.53 per cent.
Huawei is the largest phone manufacturer in the world based in China. Apart from the fact that they have a huge presence across the globe, they are one of the most respected phone brands in the world.
Their exploit in Ghana has been somewhat significant as well, with the brand recording a significant number of sales. With their high-tech phones, the brand has set the expectations high for lots of other brands.
Xiaomi is one of the youngest smartphone brands on the list. Their flagship brands – Redmi and Mi series – have grown significantly popular in Ghan today. Although they have a significant presence in the global space, the country is beginning to embrace the brand with full arms. Thanks to their consistency, Xiaomi is competing with the very best brands and it will only be a matter of time before they get up there.
Gionee smartphones have been in the Ghanaian market for sometimes now. However, their introduction of the Marathon series further boosted their popularity among smartphone fans. Their phones are among the best and most reliable in terms of battery capacity and efficiency. While they seem to have been gradually sniffed out of the market by strong competition, reports claim they still own a reasonable market share in Ghana smartphone industry.
Back in the days, Nokia used to be the main phone brand in Ghana. Although their sale rate has dropped significantly, they still ran among the very best phone brands in Ghana. Their massively successful Nokia 105 device was one of their highest selling in its category and the brand recorded significant revenue from that over the last year.
Oppo is one of the new generation phone brands that is just getting its grip in the Ghanaian market. For a brand that has already gained a rousing reputation in the global space, it is only a matter of time before it strikes its claim in the local scene. The Realme and Reno series remains one of their most popular in the local scene and expect more from this brand in the coming years.