Applications are invited from interested and suitably qualified candidates for Ignitia AB Recruitment for Content/Inbound Lead Generation Executive.

Ignitia AB is a high-technology startup, producing the world’s first highly accurate tropical forecast model. Their team of scientists and engineers are experts in their fields, and have created a model that operates at 84% accuracy, compared to the 34% accuracy of global models .

Job Description

• Company: Ignitia AB
• Location: Accra, Greater Accra Region, Ghana
• State: Accra
• Job type: Full-Time

Key responsibilities

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our properties (most of which you will propose and create from scratch).
• Grow new leads, including qualified leads, by converting traffic through calls-to-action, landing pages, and other lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, social channels and others.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to take prospects down the funnel.

Requirements

• College degree
• Minimum 2 years’ experience in Lead Generation, preferrably B2B
• Excellent presentation skills
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Proficiency in marketing automation and inbound marketing tools in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into qualified prospects.
• Bonus skills HTML/CSS, Adobe Creative Suite.

How to Apply

Interested candidates should CLICK HERE to apply.