Applications are invited from interested and suitably qualified candidates for Ignitia AB Recruitment for Content/Inbound Lead Generation Executive.

Ignitia AB is a high-technology startup, producing the world’s first highly accurate tropical forecast model. Their team of scientists and engineers are experts in their fields, and have created a model that operates at 84% accuracy, compared to the 34% accuracy of global models .

Job Description

Company: Ignitia AB
Location: Accra, Greater Accra Region, Ghana
State: Accra
Job type: Full-Time

Key responsibilities

Build and manage a rich content/editorial calendar that attracts a qualified audience to our properties (most of which you will propose and create from scratch).
Grow new leads, including qualified leads, by converting traffic through calls-to-action, landing pages, and other lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email, content, social channels and others.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to take prospects down the funnel.

Requirements

College degree
Minimum 2 years’ experience in Lead Generation, preferrably B2B
Excellent presentation skills
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Proficiency in marketing automation and inbound marketing tools in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into qualified prospects.
Bonus skills HTML/CSS, Adobe Creative Suite.