Ignitia AB Recruitment for Content/Inbound Lead Generation Executive
Applications are invited from interested and suitably qualified candidates for Ignitia AB Recruitment for Content/Inbound Lead Generation Executive.
Ignitia AB is a high-technology startup, producing the world’s first highly accurate tropical forecast model. Their team of scientists and engineers are experts in their fields, and have created a model that operates at 84% accuracy, compared to the 34% accuracy of global models .
Job Description
- Company: Ignitia AB
- Location: Accra, Greater Accra Region, Ghana
- State: Accra
- Job type: Full-Time
Key responsibilities
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our properties (most of which you will propose and create from scratch).
- Grow new leads, including qualified leads, by converting traffic through calls-to-action, landing pages, and other lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, social channels and others.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to take prospects down the funnel.
Requirements
- College degree
- Minimum 2 years’ experience in Lead Generation, preferrably B2B
- Excellent presentation skills
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Proficiency in marketing automation and inbound marketing tools in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into qualified prospects.
- Bonus skills HTML/CSS, Adobe Creative Suite.
How to Apply
Interested candidates should CLICK HERE to apply.